Wish worked closely with this laundry powder manufacturer to develop and build a completely new brand. Using extensive qualitative consumer market research and market analysis, Wish developed the new Simply brand, it’s ‘challenger’ packaging and all of the communications to support a national launch campaign to consumers and retailers alike. The product achieved a listing in a majority of the major grocery chains thanks to an innovative and highly creative marketing campaign, which utilised traditional as well as more guerrilla techniques.
“Wish helped us develop our brand from nowhere to being one of the best selling laundry products in almost all of the big supermarkets in less than two years. Using highly unconventional but very cost effective marketing we took on the big boys head to head and all on a comparatively small budget.”
AG, Sales & Marketing Director