Simply

Wish worked closely with this laundry powder manufacturer to develop and build a completely new brand. Using extensive qualitative consumer market research and market analysis, Wish developed the new Simply brand, it’s ‘challenger’ packaging and all of the communications to support a national launch campaign to consumers and retailers alike. The product achieved a listing in a majority of the major grocery chains thanks to an innovative and highly creative marketing campaign, which utilised traditional as well as more guerrilla techniques.