Originally named Toys Direct to Your Door.
This well-established toys mail order
company approached Wish to push its
online sales.

We came up with a new company name,
Toys Direct, and designed a new company logo.

Once the brand was in place, Wish then looked at Toys Direct's database and began to
develop a complex order entry system which would allow the company to reach its desired
target market more tactically and with less waste.

Once the brand and database was put in place Wish began a full online and offline marketing strategy which included email campaigns, a new parcel filler sent out with every order, prospect mailings to the current database and a list of prospect test mailings.