Without exception it’s unquestionably the case that ‘the better the brief, the better the job.' We produce our best work from a really tight brief. Who are the target audience? What do we want them to do? Why we want them to do it? What stops them from doing it now and who else offers it? . Ideally we like to sit down with the client and discuss the brief in person which gives us the opportunity to question the business issues behind the brief and explore the limitations of it. As we are fond of saying, 'a brief should be anything but.' | 
