The 21 hotels in the prestigious QHotels chain each have responsibility for their own marketing – much of it produced by Wish as part of a new branding and marketing campaign.

Key to the process is the QHub, a Wish-designed, staff-only intranet which allows hotel marketing people to see previous work, check media plans, select marketing templates and raise marketing briefs.

This unique arrangement allows Wish to remain in overall control of the quality and creativity of the output whilst keeping QHotel staff in the loop and making them very much part of the process.