‘What you can’t measure, you can’t manage’ so as an agency steeped in direct marketing good practice, our part in a campaign isn’t over until we have helped our clients analyse and evaluate the results of it. If we’re running a mailing or advertising campaign test, how did the test cell perform against the control? Should we roll the test out? Did it perform well across all segments of the audience? Perhaps we purchased new prospecting data – exactly how well did it perform? What were the conversion levels? What was the cost per customer? And so on. Once we have helped you evaluate your marketing activity we can work with you to build on its success. | 
